Jose Cuervo is the best-selling brand of tequila, selling a fifth of the tequila consumed worldwide. As of 2012, Jose Cuervo sells 3.5 million cases of tequila in the US annually, accounting for a third of the US tequila market.
 
Jose Cuervo is family-owned and is run today by the Beckmann family of Mexico, descendants of Don José Antonio de Cuervo. Juan-Domingo Beckmann is the sixth-generation leader of the company. In July 2013 Proximo Spirits took over US distribution of Jose Cuervo from Diageo, following Diageo's failed attempt to buy the company.